Water park investors are most concerned about how many years to earn back the investment and achieve profitability. The amount of the investment can be determined by combining conditions your company and the local market.
Overview: The investment cost of a water park can be roughly divided into the following major parts.
The cost of water parks and the cost of civil works are the largest in water park investment, usually accounting for more than one-half of the total investment. The construction cost of the civil works and the cost of water park equipment are about 1.8:1.
2, Water park equipment
The cost of water park equipment is also the main cost of water park construction, including water slides, wave pool equipment, water treatment equipment and other supporting facilities.
Operating costs include labor, electric, water, advertising, services, management etc., and operational planning can be self-regulating.
Advantages of water park, compared to land amusement park
In the summer, the water parks all over the country are basically showing the scene of “the crowds of people looks like dumplings in the water” during the operation period. The construction period of the water park usually takes only 6 months to 1.5 year (depending on the production of the equipment in factory, climate environment of different region and the size of the water park project). If the plan is properly designed, in the normal operation, the cost can be earned back within the first year or within two years, and the profitable period will be entered in the third year. Some water parks with ideal business conditions have started to earn back investment and have profit in the first year. Some water parks never earn back investment have a direct relationship with their investment plans.
The water park investment cost is about one-third of the average theme park (land park), and the ticket is higher or the same level as the land park. Successful case: Guangzhou Chimelong Water Park: In 2009, 1.8 million tourists entered the park. In 2011, more than 1.9 million tourists entered the park. In 2013, the total number of visitors reached more than 2.1 million. In 2015, the total number of visitors reached 2.35 million. The number of visitors was 2.537 million in 2016 and 2.69 million in 2017. It is reported that in 2009, the income of Chimelong Water Park has reached 360 million yuan, the profit before tax is 210 million yuan, and the yield is as high as 58%. In addition to the Chimelong, the Kazakhstan Astana Water Park and the Fujiang Nangpin Water Park , which built by Vison waterparks have also achieved great success.
As an emerging theme park, the water park integrates with other tourism resources and can greatly promote the development of tourism in a region. Therefore, it is valued and supported by the government. As a core project, the water park can integrate the development of regional economy with the comprehensive real estate projects such as hotels, shopping malls and high-end residential areas in the surrounding area, and promote the activity and increase the added value of the surrounding areas. At the same time, more than one million people per year. High consumer groups not only form a strong business platform, but also enable developers to see huge benefits and help increase local employment rates.
Factors to make a success water park:
Water parks must be profitable, which has a direct relationship with the planning and construction of the previous period. How to rationally plan the natural beauty of the water park becomes the core point, mainly considering the following directions:
(1) On the basis of market and resource research, conduct in-depth research and propose engineering and technical solutions to achieve project objectives and project strategies.
(2) Provide conditions for subsequent analysis such as investment estimation, project financing, cost analysis and financial evaluation.
(3) The technical and economic comparisons carried out repeatedly in the design of the construction plan will achieve project optimization while gradually improving the design plan.
(4) Provide a comprehensive basic plan and basis for the preliminary design of the project.
(5) It is conducive to the brewing or preparation of the work in the project implementation phase (funding, technical trade, design, equipment and material ordering, construction and installation).
Water park design process:
That is to say, study the tourism market, social economy, competitors, etc. which determine the market positioning of the project. According to the principle of optimal return on investment, determine the reasonable investment amount of the project and the investment ratio of each functional module. The core is that good steel is used in the cutting edge, and the funds are used under certain investment quotas to shape the attractiveness of the project. The same project investment, the stronger the attraction, the higher the value.
That is to say, according to the investment planning ideas, implement market positioning and build attractiveness, determine the project brand strategy and competition strategy. The core is to target the target consumer groups, identify customer needs, from the perspective of the future marketing of the project, to carry out entertainment ideas, plan the highlights and selling points of the project, and build a unique perfect visitor experience in the water park, which is the key to creating project characteristics and differentiation.
That is to say, according to the idea of investment planning and brand planning, the transition to design implementation. Focusing on the characteristics and differentiation of the project, the design content is fully organized and deepened. The core is to propose the planning concept, determine the construction content and functional division, select the architectural style, cultural theme, water park equipment, and analyze the feasibility, and provide the key technical areas control technical indicators or guidance for the subsequent design.
Through the overall planning design diagram to express the construction content and layout of the project, determine the spatial location relationship of each functional area of the project and its connection with the outside. The main landmark architectural plan and the important node landscape plan are proposed, and the key points of the design are pointed out, and the water park equipment is reasonably placed.
According to the overall planning and concept design drawing, the specific design of the sub-division will be further deepened, and the key content of the entertainment and core projects will be refined, and the technical solutions and main parameters will be determined.
Prepare a detailed general plan, as well as detailed professional drawings, construction estimates, technical requirements for specific dimensions, materials, practices, etc., with the goal of guiding the construction of each major.
Note: It is important to remind every investor that the above content is for reference only. How much time to spend or earn back investment and have profit is subjected to the specific circumstances, and cannot be mechanically set!
Original from Vison Waterparks, for more details, welcome to contact us:[email protected]