Is the project site suitable for building a water park? How many large-scale water parks are built? What form of water park is built? These problems are all issues that need to be considered when planning and positioning in the early stage of the water park. The specific factors should be considered from the following factors:
(1) Population base
The population base represents the target market and is an important reference for the project’s future income measurement. Generally speaking, the target population of the water park refers to the clamshell population with a radius of 1.5 hours. The population base also determines the scale of the water park. If the population base is not enough, the construction of a very large water park will have a very high investment risk.
(2) Meteorological conditions
Weather is one of the most important factors affecting water parks. Therefore, when planning a water park, the weather conditions of the project site must be considered. Including calendar days above 30 °C, rainy weather in summer, temperature in the night, etc. These weather conditions determine the length of operation of the water park, whether it has the conditions for opening the night, whether it is built outdoor or indoor water park.
(3) Consumption level
The household consumption level of the project site directly affects the pricing policy of the future water park, and also determines the quality and grade of the water park construction.
Competitors include direct competitors and indirect competitors. Direct competitors generally refer to within 200 kilometers. Other water parks must have a comprehensive understanding and analysis of its scale, quality, equipment selection, marketing, etc. . Indirect competitors, including theme parks, parent-child parks, and marine parks, are likely to create a certain competitive relationship with future water parks.
(5) Traffic conditions
Traffic conditions refer to the accessibility of future visitors to the water park, including self-driving routes, urban public transportation (bus, subway, etc.), inter-city transportation, etc. Whether the traffic is convenient or not will directly affect the number of people entering the water park.
(6) Core competitiveness
Investors must think about the core competitiveness of the water park to be built in the future. What are the competitive advantages compared with other water parks, especially those with direct market competition? Simply put, the core competitiveness is the unique advantage that people have nothing to do and can fully attract the market, including unique theme culture, location advantage, reasonable equipment selection, perfect supporting facilities, excellent service, etc. The key factor in the success of the water park core.
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