Like a commodity, you want to impress your customers with the water amusement park. You must give them an undeniably strong reason to buy, in order to make them feel “I must buy a thing at this place”. Try to make your brand more powerful. Only by doing so, you can blaze a new trail in so many competitors.
In water park projects, buildings, water park facilities, landscape, guiding sign system, performances, activities, clothing, and other commodities should be associated with the themes. All the elements are present to convey the theme. Like the Hengdian Dream Valley water world, it takes film culture as the theme, integrates film culture and water playing project and positions project theme in the the Nile (mummy). To manifest the themes in an all-round way, the project, in the landscape and architectural style, combines the Nile landscape and the stories and scenes about mummy, displaying the themes with magnificent and ancient Egyptian architectures. In addition, in the planning of water park, we should adjust measures to local conditions, and make full use of the original landform and old buildings, the houses and ponds to make theme culture packaging.
It is necessary to grasp the demand dynamics of tourists, timely know the satisfaction and value evaluation elements of tourists and find the key point of innovation and development. The water park should grasp the dynamic changes of tourists’ demand according to the analysis of relevant information, so as to innovate the products and update the water park equipment in order to win the rate or customers’ revisiting.
Water park management can be located from two important aspects.
① Win with good service. Under any circumstances, ensuring the safety of tourists is the most important thing. When in holidays, the increased passenger traffic results in crowded chaos. In order to ensure that tourists enjoy the due standards of service and out of security concerns, staff can take measures to ensure the safety of tourists like limiting the number of visitors and tourist mobility route and other measures. In some breathtaking and exciting large-scale water park’s entertainment facilities project, security tips are available and special services are provided for visitors with special needs.
② Price flexibly.
The price strategies of water parks generally include single ticket price, good-quality high-price, low-ticket with multi-service and cheap strategy. Single ticket prices are commonly used in the theme park with poor facilities and services and a single event park; good-quality high-price strategies are commonly used for high-investment, comprehensive and high-tech theme water parks; and low-ticket with multi-service strategies are the future pricing trend of the comprehensive theme parks, which emphasizes that the theme park should attract tourists with low tickets and increase profits with related services; and cheap strategies are suitable for theme parks near resorts.
Water park marketing spends a lot of money on television, radio, newspapers, windows and other traditional media. At the same time, it is supplemented by a variety of marketing methods. For example, Changlong Water Park has received considerable results through preferential advertising of parent-child tours in the subway television media; use the Internet to establish water park websites and take culture as a means of commercial propaganda; hold publicity activities with highly influential brand corporation. The diversified marketing strategy has not only greatly improved the popularity of water park, but also brought a lot of tourists and financial resources to it.
Guangzhou Chimelong Water Park (Note: 200RMB/ticket, USD:RMB=1:6.6, current in 2017):
In 2009, 1.8 million tourists entered the park.
In 2011, more than 1.9 million tourists entered the park.
In 2013, the total number of visitors reached more than 2.1 million.
In 2015, the total number of visitors reached 2.35 million. The number of visitors was 2.537 million in 2016 and 2.69 million in 2017.
It is reported that in 2009, the income of Chimelong Water Park has reached 360 million yuan, the profit before tax is 210 million yuan, and the yield is as high as 58%.
In addition to the Chimelong, the Kazakhstan Astana Water Park and the Fujiang Nangpin Water Park , which built by Vison waterparks have also achieved great success.
Original from Vison Waterparks, for more information about water park investment and construction, please contact Vison Waterparks directly through Whatsapp, mobile and wehcat: +86 139 22323263. Email: [email protected], or welcome to visit our website: www.visonwaterparks.com